COVID 19 response- content creation to help small businesses in times of crisis.
Program Overview and Strategic Role
Accion Global Advisory Solutions is currently searching for a Consultant that will support the creation of specific and relevant digital content designed to help small business in times of crisis. The anticipated level of effort is of 60 days total over the course of 6 months. Local travel may be required. All work with be undertaken in accordance with local public health recommendations and mandates.
Accion has been working with micro- and small business owners in India for more than 10 years and in Latin America for almost 20 years; our technical experts have a deep familiarity with the unique needs of low-income entrepreneurs. S&P Global Foundation and Accion partnership will help microentrepreneurs by developing engaging content that helps low-income entrepreneurs build the digital capabilities they need to become active participants in the rapidly changing economic environment.
Consultant Role, Key Activities & Deliverables
The digital content will focus on small and micro entrepreneurs in developing countries with low levels of education and low digital literacy skills, but who have access to a smart phone or other internet-enabled devices. The new tools will leverage visual and audio content, engaging methods such as gamification or trivia, and more. Content will initially be offered in English, Spanish, and Hindi; all will have a culturally agnostic design to allow rapid translation and adjustments to additional countries and languages. We plan to leverage our existing partnerships with financial service providers in countries like Colombia, Ecuador, India, Kenya, and Nigeria to bring this content to users rapidly and effectively.
This project will be conducted in phases, to ensure that tools are developed and distributed as rapidly as possible. A first phase of development will focus on the most urgent content and will be delivered within the first two months of the project; each subsequent phase will create tools and materials that build on previous learnings and go more in depth in each subject.
The team envisions developing content in several key areas such as:
The Consultant will be working closely with the Global Advisory Solutions (GLAS) in the project selected countries, if required, to support the successful execution of all related activities. The time to complete all deliverables is estimated to take 60 days. Activities may include, but are not limited to the following:
In total, between 15 and 20 defined themes to create content.
Between 15 and 20 storyboards with scripts.
Between 15 and 20 final digital content pieces.
Timeline and Project Work Plan
The Consultant will work with the GLAS Team to develop a mutually acceptable and more detailed project timeline and work plan.
Skills and Qualifications:
Accion is a global nonprofit committed to creating a financially inclusive world, with a pioneering legacy in microfinance and fintech impact investing. We catalyze financial service providers to deliver high-quality, affordable solutions at scale for the three billion people who are left out of – or poorly served by – the financial sector. For more than 50 years, Accion has helped tens of millions of people through its work with more than 110 partners in 50 countries. More at http://www.accion.org.